Dates, where to watch, and the categories most likely to drop hard

Black Friday 2025 is Friday, November 28. Retailers start rolling deals well before the day and push through Cyber Monday (Monday, Dec 1

Amazon (US)

Amazon’s fall Prime Big Deal Days (Oct 7–8) teed up holiday pricing and hints at what drops on Black Friday; expect the bigger, site-wide wave in late November. Typical standouts: Amazon devices, small appliances, headphones, and gaming accessories.

What to do now: Build wishlists and track prices—Black Friday week historically runs for multiple days on Amazon. (Last year’s US Black Friday hub ran Nov 21–29.)

Walmart

Walmart has run multi-event Black Friday rollouts across November (two main “Events” online + in-store). Expect a similar cadence in 2025 with tech, toys, kitchen, and TVs leading.

Best Buy

Best Buy has a live landing page confirming Black Friday 2025 is Nov 28 and is primed for big drops on TVs, laptops, consoles, smart home, and headphones. Stores will remain closed on Thanksgiving Day (shop online); look for online doorbusters to go live that night.

Target

Target typically mirrors Walmart with multiple waves and gift-card promos on household, beauty, and toys; keep an eye on their weekly ads as November starts. (Pattern based on prior years; watch for Target’s 2025 announcement early November.)

UK: Retailers to watch & what to expect

Amazon (UK)

Media previews point to broad Amazon UK cuts across air fryers, robot vacuums, beauty, and gaming—expect a full “Black Friday Week” again.

Currys

Currys confirms Black Friday: Fri 28 Nov 2025, with month-long lead-in likely (started around Nov 1 last year). Categories: appliances, computing, TVs & audio, phones, gaming.

Argos

Argos has its Black Friday 2025 page live and signals early offers ahead of the day. Expect discounts on tech, toys, home, and small appliances.

John Lewis

John Lewis’ 2025 Black Friday hub is up. Expect deals across home & garden, electricals, furniture, beauty; last year they rolled out offers from late Oct/early Nov.

Key dates & timing (at a glance)

Now → Early Nov: Early teasers and “pre-Black Friday” deals begin (Amazon UK press coverage; Which? forecasts for Currys/John Lewis).
Week of Nov 10–24 (expected): Walmart/Best Buy/major UK chains push Event 1/early waves online.
Thu, Nov 27 (US Thanksgiving): In-store closures at some retailers (e.g., Best Buy), online deals go live.
Fri, Nov 28 (Black Friday): Core day across USA & UK.
Mon, Dec 1 (Cyber Monday): Follow-on tech & online-first discounts.

Categories most likely to see steep drops

TVs & Streaming: 4K sets, OLEDs, streaming sticks (Best Buy, Walmart, Currys, John Lewis).
Laptops & Tablets: Entry-to-mid laptops, Chromebooks, iPads (Amazon/Best Buy/Currys).
Headphones & Earbuds: ANC models from Sony/Bose/Apple—often big cuts at Amazon & UK outlets.
Small Appliances: Air fryers, coffee machines, vacuums (Amazon UK, Argos, Currys).
Gaming: Consoles, controllers, game bundles (Amazon, Walmart, Currys, Very).

Pro tips to actually get the best price

Track vs last month’s price, not just “was/now.” Amazon and UK outlets run frequent promos—compare with independent trackers or prior list prices. (Media buyer guides stress this each season.)
Use wishlists & alerts on Amazon/Best Buy/Currys for lightning deals and “price match” where offered.
Shop Thursday night online (US) as in-store stays shut at some chains, but web deals kick in.
Don’t sleep on Cyber Monday for accessories and software—often extra stackable online-only promos.

Quick retailer hub links (official pages)

Best Buy (US) Black Friday 2025 — date confirmed: Nov 28.
Currys (UK) Black Friday 2025 — official date & guide.
Argos (UK) Black Friday 2025 — countdown & early offers.
John Lewis (UK) Black Friday 2025 — hub live.
Walmart (US) — multi-event format previewed via corporate update (pattern from 2024, likely similar in 2025).